About the Project
The Chatime feature mural was created to elevate the brand experience and visually express the joy, energy, and community spirit that define the Chatime identity. The design draws inspiration from everyday moments of connection—sharing a drink, enjoying a conversation, and celebrating the little rituals that bring people together—while presenting them through a fresh, contemporary illustration style.
The mural introduces a cohesive visual world using Chatime’s signature purples and greens, paired with clean lines, expressive characters, and dynamic lifestyle elements. Scenes of tea preparation, local culture, and vibrant city life are woven together to reflect both Chatime’s global brand personality and its connection to the community it serves. The artwork is designed to feel warm, lively, and instantly recognizable across the full length of the space.
This installation transforms the environment into a cheerful and immersive destination where “good tea, good times, good company” come to life. By turning the wall into a vibrant storytelling canvas, the mural enhances the customer experience and reinforces Chatime’s promise of spreading joy—one cup at a time.
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ClientChatime
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Year2025
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RoleIllustration
The
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The
Process
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The mural introduces a cohesive visual world using Chatime’s signature purples and greens, paired with clean lines, expressive characters, and dynamic lifestyle elements. Scenes of tea preparation, local culture, and vibrant city life are woven together to reflect both Chatime’s global brand personality and its connection to the community it serves. The artwork is designed to feel warm, lively, and instantly recognizable across the full length of the space.
This installation transforms the environment into a cheerful and immersive destination where “good tea, good times, good company” come to life. By turning the wall into a vibrant storytelling canvas, the mural enhances the customer experience and reinforces Chatime’s promise of spreading joy—one cup at a time.
